META | ADVERTISING

META - Are we there yet?

In 2021, following Facebook's rebrand to Meta, we launched "Are We There Yet?"—a content series designed to make the metaverse understandable for everyone. Hosted by Emmy Award–winning actress and singer Keke Palmer, the show takes audiences on a road trip through AR, VR, and MR with leading experts, creators, and innovators.

Distributed across YouTube, Disney+, Hulu, Roku, and social media, each episode tied into cultural moments—from virtual concerts to major sports events—while interactive tutorials and live demos brought the technology into people's hands.

The series achieved 25M+ minutes streamed, contributed to 64,000 new Meta Quest signups, and helped raise metaverse familiarity in the U.S. to 42%, making it one of Meta's most successful brand programs of 2022.

AWARDS

Shorty Awards: Finalist in Branded Series, Multi-Platform Campaign; Bronze Honor in Video Series; Audience Honor in Multi-Platform Partnership
ADC Awards 2023: Recognized in Brand-Side / In-House category
Shorty Awards 2023: Bronze in Video Series; Finalist and Audience Honor in Branded Series, Multi-Platform Campaign, and Multi-Platform Partnership