LOUIS VUITTON by YAYOI KUSAMA | ADVERTISING

The collaboration between Louis Vuitton and Yayoi Kusama, titled “Creating Infinity,” is a partnership featuring limited-edition products and installations centered around Kusama’s signature polka dots and avant-garde style. Originally launched with a trunk adorned with her iconic dots, the collaboration has since expanded into fashion collections and artistic installations across major cities like Paris, Tokyo, and New York. The main campaign, “Creating Infinity,” brings together a stellar cast of models, including Bella Hadid, Gisele Bündchen, Christy Turlington, Devon Aoki, Liya Kebede, FeiFei Sun, Anok Yai, He Cong, Karlie Kloss, Malick Bodian, Natalia Vodianova, Parker Van Noord, and Rianne Van Rompaey. Immersed in Kusama’s universe, they interact with her playful polka dots and signature motifs, bridging fashion and art across both physical and digital spaces. Set to the soundtrack of “She’s a Rainbow” by The Rolling Stones, the campaign infuses Kusama’s infinite world with vibrancy, rhythm, and timeless energy.

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